They're Back! McDonald's Introduces the Limited-Edition Surprise Happy Meal®, Featuring Iconic Throwback Toys from the Past 40 Years

For a very limited time, Canadian families can collect one of the 15 iconic toys (10 iconic toys in Quebec) in the Surprise Happy Meal, including:

Cowboy McNugget* (McDonald's): 1988

Fireman McNugget* (McDonald's): 1988

Mail Carrier McNugget* (McDonald's): 1988

Hamburger Changeable (McDonald's): 1989

Grimace (McDonald's): 1990

Dino Happy Meal Box Changeable* (McDonald's): 1991

McDonald's Hot Wheels Thunderbird* (Mattel): 1993

Hamburglar (McDonald's): 1995

Power Rangers (Hasbro): 1995

Space Jam Bugs Bunny (Warner Brothers): 1996

Patti the Platypus (Ty Beanie Baby): 1997

Tamagotchi (Bandai): 1998

My Little Pony (Hasbro): 1998

Furby (Hasbro): 1999

Hello Kitty (Sanrio): 2013

*Excluding Quebec

Every Canadian who has ever had a Happy Meal remembers the feeling of opening the box to find out what toy they received. While the Happy Meal has changed over the years, the sense of fun it brings has not. So, guests of all ages are invited to join in the celebration and discover which throwback toy awaits them inside the Surprise Happy Meal.

"Happy Meal toys are as synonymous to childhood as the iconic red boxes are to the McDonald's brand," said Antoinette Benoit, SVP, Chief Marketing Officer, McDonald's Canada. "Now, parents can share fond memories with their kids while creating new ones as they unbox their Surprise Happy Meal to discover an old favourite."

In addition to creating fun moments, the Happy Meal is well-loved for providing delicious favorites like Chicken McNuggets® and hamburgers. Over the years, new, balanced choices have been added to the Happy Meal so parents can feel good about the options they're feeding their families. Globally, McDonald's has served more than 6.4 billion fruit, vegetable, low-fat dairy and water options in Happy Meals since 2013, and its commitment has evolved to the global Happy Meal goals announced in 2018.

In Canada, the Happy Meal also holds a special place in the hearts of Canadian families, with a portion of the proceeds from every Happy Meal sold going to Ronald McDonald House Charities® Canada (RMHC®). The Happy Meal program has raised more than $70 million for the charity since 2004. These funds help keep more than 25,000 families close together each year at Ronald McDonald Houses and Ronald McDonald Family Rooms across Canada, while their child is being treated at a nearby children's hospital.

Through this global Surprise Happy Meal event, fans of all ages are invited to join in the fun and discover what old (or new!) favourite awaits them.

About McDonald's Canada In 1967, Canadians welcomed the first McDonald's restaurant to Richmond, British Columbia. Today, McDonald's Canada has become part of the Canadian fabric, serving close to three million guests every day. More than 90 per cent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent franchisees. Nearly 100,000 people from coast-to-coast are employed in either corporately owned or franchised restaurants. Of the almost $1 billion spent on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald's Canada visit McDonalds.ca 

SOURCE McDonald's Canada

For further information: Veronica Bart, McDonald's Canada, [email protected], 647-391-1502