McDonaldâs is bringing back some of the most popular Happy Meal toys to celebrate the 40th anniversary of its Kids Meals. USA TODAY
Parents, kids and collectors, take note.
McDonaldâs is bringing back some of the most popular Happy Meal toys to celebrate the 40th anniversary of its kidsâ meals.
A special limited-edition Surprise Happy Meal will be available Nov. 7-11 in more than 90 countries around the globe while supplies last.
âSince the Happy Meal was introduced on the menu, it quickly became synonymous with our brand,â McDonaldâs now-former CEO Steve Easterbrook said in a statement, days before he was fired for violating company policy by having a consensual relationship with an employee. âToday, this iconic red box creates lasting memories for billions of families annually across the world.â
Fifteen toys will be available globally with two extra Disney exclusives for the U.S.
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McDonald's brought back nostalgic Happy Meal toys all the way from 1988 to celebrate the fast food chain's 40th anniversary. USA TODAY
The first McDonald's kids' meals were introduced in the U.S. in June 1979 as the Circus Wagon Happy Meal. Many of the early toys featured McDonald's McDonaldland characters.
âParents tell us how fondly they recall their favorite toys,â said Colin Mitchell, McDonaldâs senior vice president, global marketing. âSo, unboxing the Surprise Happy Meal together creates a real moment of bonding with their children. We hope these toys are something that they will treasure and remember.â
Globally, 1 billion Happy Meals are sold each year in more than 100 countries in 38,000-plus restaurants, the company said in a news release, adding that more balanced choices including fruits and vegetables have been added over the years.
McDonaldâs said restaurants have served more than 3.4 billion fruit, low-fat dairy and water options in the Happy Meal in the U.S. since 2013, which was the year soda was removed from Happy Meal menu boards.
Beginning in 2020, McDonaldâs plans to introduce a "Reduced Sugar Low Fat Chocolate Milk" in the U.S. with 25% less sugar than the previous fat free chocolate milk offered.
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Last SlideNext SlideBetween Nov. 7-11 while supplies last, the following toys will be in McDonald's Happy Meals:
McDonald's limited-edition Surprise Happy Meal will be available Nov. 7-11, while supplies last. (Photo: McDonald's)
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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