CNN - This year marks the 40th anniversary of McDonald's first Happy Meal.
Today, roughly one in every four orders at McDonald's includes a Happy Meal, according to retail data tracker Sense360. Each Happy Meal contains the option of a hamburger or chicken nuggets, a side like french fries and a drink.
It also includes a toy, some of which have become collector's items.
McDonald's is celebrating this milestone by re-releasing some of its most popular toys over the past four decades, including Ty Beanie Babies' Patti the Platypus and the Tamagotchi, CNN reports.
Between Nov. 7-11, McDonald's will sell a "Surprise Happy Meal" in 90 countries that will include the throwback toys.
It's the latest quick-service restaurant to tap into nostalgia to excite customers. Since fast-food customers are not particularly loyal to any brand, fast-food companies must resort to marketing tactics or wacky food creations to draw in customers.
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